Media Release for Graphite Grill & Toaster Oven

FOR IMMEDIATE RELEASE

JAPAN’S 4-MILLION-SELLING TOASTER HAS FINALLY LANDED IN AUSTRALIA

A century-old British brand, reimagined through Japanese innovation, brings patented 0.2-second heating technology to Australian kitchens

MELBOURNE, AUSTRALIA - July 2026

Sengoku Australia is proud to introduce the Sengoku Graphite Grill & Toaster Oven to Australian kitchens, bringing one of Japan’s most beloved toaster oven technologies to Australia for the first time

With more than 4 million units sold worldwide, the Graphite Series has become a household favourite in Japan, combining patented rapid heating technology with Japanese craftsmanship and thoughtful design

And now, it has finally arrived in Australia

FROM BRITISH HERITAGE TO JAPANESE INNOVATION

The story behind Sengoku begins more than a century ago.

Originally established in the United Kingdom in 1919, the Aladdin brand became known for its iconic Blue Flame heaters and commitment to quality craftsmanship. The brand was later acquired and developed by Sengoku Works, Ltd. of Japan, where its heritage was reimagined through Japanese engineering, manufacturing expertise and product innovation

Today, that legacy continues with the arrival of the Sengoku Graphite Grill & Toaster Oven in Australia

THE TECHNOLOGY BEHIND 4 MILLION+ SALES

At the heart of the Graphite Series is Sengoku’s patented Graphite Heater Technology, which reaches full heating power in just 0.2 seconds

Unlike conventional heating elements that take time to warm up, the graphite heater begins heating almost instantly, delivering intense heat directly to food

This rapid heating helps create the texture and flavour of freshly baked food, crisp on the outside, warm and soft inside

MORE THAN A TOASTER

The Sengoku Graphite Grill & Toaster Oven is designed to do far more than make toast.

Its versatile cooking capabilities include:

Toasting bread, bagels, pastries and artisan loaves
Baking pizzas, gratins, cakes and desserts
Grilling meat, seafood and vegetables
Reheating leftovers while helping retain texture and flavour
Preparing rice and one-pot meals
Roasting and cooking everyday family meals
Creating air-fryer-style results with rapid, high-temperature heating

With multiple cooking functions in one compact appliance, Sengoku offers a versatile solution for modern Australian kitchens

MADE IN JAPAN

Manufactured in Japan, the Sengoku Graphite Grill & Toaster Oven combines Japanese craftsmanship with innovative heating technology and thoughtful design

The Graphite Series has earned a loyal following for its cooking performance, ease of use and distinctive technology with more than 4 million units sold worldwide

Now, Australian households can experience what has made the Graphite Series so popular in Japan

DESIGNED FOR AUSTRALIAN KITCHENS

From compact city apartments to busy family kitchens, the Sengoku Graphite Grill & Toaster Oven is designed to make everyday cooking simple, versatile and enjoyable

Its compact footprint brings multiple cooking functions together without taking over the kitchen bench

Whether you are making breakfast, reheating yesterday’s croissant, baking dinner or preparing a quick snack, Sengoku is designed to fit effortlessly into everyday life

KEY FEATURES